Persuasion is a powerful force for change. Whether it is in business, politics, or personal relationships, persuasion can help you get what you want. However, this power does not come without an understanding of the elements needed to be persuasive. This blog post will discuss ways to use these elements of persuasion and become more persuasive in your life!
Use a confident tone.
People are much more likely to be persuaded by someone who conveys certainty and confidence. When you speak, use a tone that is balanced between confident yet not overbearing. You want your audience to feel like they can trust what you’re saying without feeling intimidated or belittled. This will make them less inclined to disagree with anything you say because it will seem as if their opinion doesn’t matter at all in the conversation due to your authoritative manner of speaking.
Speak clearly and concisely
Speaking clearly and concisely is one of the greatest elements of persuasion. Even if the other person knows what you are talking about, they will be less likely to believe you or trust your point of view. People who want something from others often do not speak by speaking in circles and repeating themselves without saying anything new each time. When persuading someone, a good idea might be to use short sentences with few words.
For example: “I think we should take this action because it would help us” vs. “You need to do this for our company.”
Speak as clearly as possible: don’t go off-topic, repeat yourself, etc.
State your point of view but don’t be too forceful or aggressive
Your statement should be a simple sentence that succinctly and clearly states your point of view on the topic. Be sure to address how other people might feel about it, too. You can also include any details or statistics you need to make a strong case for your plan.
- State what you think should happen based on research and data
- Introduce an idea concerning some current issue
- Explain why we shouldn’t do something (e.g., eat less sugar)
Don’t use forceful language like “you have no choice” when persuading someone else; show them instead that they will get benefits if they comply with your request, such as a lower risk of disease? And don’t be aggressive – listen carefully so that you understand them.
Make it personal – share your own story or experience
One of the best ways to be persuasive is by telling an engaging story. Make it personal! Share your own experience and how you overcame a challenge or hurdle that will resonate with the reader.
For example, if you’re asking for more time off from work to spend time with family, share about how much fun those evenings spent around the dinner table was when you were growing up as a kid (or even now!)
And always remember – leave them wanting more! Provide enough detail so readers can visualize what they would look like spending their vacation on this tropical island beach getaway of yours…but don’t go into too much depth. Leave some elements mysterious; intrigue people so that they want to read all about it: where’s this place?
Be sincere in what you say.
Carefulness and persuasion are required when using words to be persuasive. If you are sincere and have a genuine interest, it will come through your voice and message.
- Be careful not to exaggerate or lie, as being misleading can hurt someone’s feelings.
- Consider the other person’s perspective before speaking
- Think of what is important to them and make those points identifiable
If you do this correctly, many people who hear your speech will feel compelled by its sincerity and honesty—and that is an essential part of persuading others. You can always use these methods in business dealings with customers, clients, co-workers, etc.; remember, they must still know they’re getting something out of the deal too!
Don’t make any assumptions about the reader’s knowledge level
You should not make any assumptions about the reader’s knowledge level. Be sure to explain anything that you perceive as obvious or fundamental. This will make your writing more understandable and engaging for all readers, regardless of their background experience with the topic at hand.
It is important to use simple words when trying to persuade someone else on an issue. Avoid using complicated jargon, unnecessary acronyms, and clunky sentences because they can easily confuse a reader after only one paragraph of reading – making them less likely to read through your entire argument to find out what you’re trying to say.
Don’t sound condescending. Be careful not to come across as patronizing (talking down) or judgmental (expressing disapproval). Your goal should be to persuade your audience by providing them with information that they want and need.
Rather than stating what you think the reader should do, try to describe a possible solution or course of action by asking the person if they are interested in making this change themselves (for example: “Would you like me to save these changes?”). If so, provide some simple instructions on how to make it happen.
Give people time for processing. It can take more than ten minutes for someone’s mind to be convinced of any new idea; giving your readers adequate time will help ensure that their objections have been properly addressed before moving onto another point.
Be Relevant
There is a sort of relevance that you can create around an idea by using it. You could look at how something has been used in a history or how other people have applied it to their own lives. It’s also possible to tie your argument into current events- as long as what you’re saying about those issues is true and based on facts rather than speculation.
There are many different types of relevance:
- Historical context (examples include examples from past leaders).
- Current event surrounding issue(s) in question; this must be factual information, not mere speculation.
- Personal experience/opinion supports consensus among members of the same group or society with shared values and experiences. This will allow you to make a case for your argument and will be most effective if it is from someone who has not been personally affected in a significant way by the issue at hand.
- Historical context (examples include examples from past leaders).
- Personal experience/opinion supports consensus among members of the same group or society with shared values and experiences. This will allow you to make a case for your argument and will be most effective if it is from someone who has not been personally affected in a significant way by the issue at hand.
- Current event surrounding issue(s) in question; this must be factual information, not mere speculation.
- Another may use observable facts through their senses- such as what an object looks like up close.
Use Numbers and Facts to Support Your Point
To persuasive your audience, you need to use numbers and facts. You can also create logical arguments with sound reasoning to convince your audience that you are correct.
- Give clear, complete examples for why the other person’s argument is wrong
- Use statistics or quotes from experts in a field related to yours as evidence of your point
- Quote someone reputable who agrees with you by using their words instead of telling them what they think of themselves
To make an emotional appeal, make it personal. The more specific and personal the example, the greater chance there will be some level of empathy on behalf of the reader. It’s okay if this doesn’t always work – sometimes we don’t care about somebody else enough! However, when emotions run high, people often lose perspective, so you can not avoid the emotion to try and make an appeal.
- Share a personal story.
- Talk about your childhood or how you feel when somebody else is experiencing what you are feeling now.
To convince someone to do something, show them the benefits of doing it. This doesn’t have to belong – sometimes, just stating “you’ll get this” can work without any explanation other than that sentence. Don’t forget to mention things like money, time saved, a reputation built: anything that may motivate people who read your post!
Instead of emotions, to persuade others with facts, provide statistics on why they should listen for logical reasons. If there is no evidence presented, then don’t waste space talking about it; readers will know if you’re not telling the truth because
Provide Alternatives or Solutions to Problems You’re Addressing
To make your audience persuasive, you may provide alternative solutions to the problems you are addressing. Rather than telling listeners, they should not do something; instead, give them a different way to think about what they are doing or ways that will help solve their problem without requiring change on their part.
Provide an alternative solution to address a certain issue in your argument: “Instead of giving up smoking cold turkey, which can be difficult and often unsuccessful, try gradually reducing your cigarette intake with our tips.”
Appeal to the Audience’s Values and Motivations
Appeal to your audience to share your message. Do not rely on a single technique, but use as many different types of appeals as possible to have the maximum impact and appeal with your audience or target market.
Appeal to their conscience by leveraging an emotional connection that will resonate with them–something they care about deeply. For example, if you want to sell something related to health, talk about how it could prevent further harm from occurring – this is appealing because people’s values are at stake here (their well-being). The appeal also has elements such as reciprocity, scarcity, favorability bias, etc.; these help build credibility and trustworthiness for both parties involved in the dialogue/discussion while presenting arguments.
Maintain eye contact
Eye contact is one of the important elements of persuasion. When you maintain eye contact with someone, it is a sign of respect and trustworthiness. It signals that the speaker believes in what they are saying and wants to be taken seriously: as such, maintaining eye contact can help persuade others.
It also forces us to focus on another person (rather than our phones or screens), which creates empathy by removing distractions from our environment – this increases people’s understanding of who you are and what you need from them. In turn, because we’re more empathetic towards one another when talking face-to-face rather than through text or email messages, other people feel more inclined to act favorably towards requests made during conversations where there was good eye contact between communicators.
Keep your body language relaxed but not too casual – stand or sit up straight.
To pursue your audience, keep your body language relaxed but not too casual. Stand or sit up straight and keep your shoulders back. Smile confidently, even if you don’t feel it from the inside out just yet!
Gestures are also important to consider when trying to get someone on board with what you’re saying. Gestures that work well for persuasion include pointing something out, showing how things connect in a line or sequence, touching an object while talking about it – all of these gestures will help the listener follow along more easily. Alternatively, use open hands to show openness and honesty, palms facing upward as a sign of calmness instead of anger. When someone is pointing at another person’s palm during a conversation, this can be read positively because it suggests cooperation.
Be enthusiastic about what you’re saying – use words like “awesome” and “amazing.”
You should show enthusiasm to your audience. A great way to do this is by using words like “awesome” and “amazing.” These are some of the best adjectives that show enthusiasm. You can also use these phrases such as, “I think you’re going to love it,” or, “This is so cool!”
These two ways will make your audience feel excited about what they hear from you. This makes them more likely to buy whatever product you have for sale because they don’t want their hopes dashed in any sense!
Summing up,
If you want to write a successful blog post, there are a few things to keep in mind. First and foremost, be confident when speaking about your topic. You don’t need to have all the answers or know everything – speak clearly and concisely with conviction. Second, state your point of view without being too forceful or aggressive. Your readers will respect you for having an opinion on something they care about, even if it’s different than their perspective. Make sure what you’re saying has personal value by sharing your own story or experience related to the topic at hand; this can make all the difference between someone reading one sentence versus staying engaged in the entire article because they feel like they’ve met somebody who understands them better.